Representatives of international tourism brands and distinguished professionals from the hospitality industry will discuss the latest developments and trends in the global tourism market at the 7th International Hospitality Forum, organized by the Hellenic Chamber of Hotels.

The leading dialogue & knowledge platform of the hospitality industry in Greece will be held with at Conference Hall 1, at Metropolitan Expo, during HORECA 2024 trade show, with the strategic cooperation of Phocuswright, a world leader in the field of research in the hospitality industry.

The 7th International Hospitality Forum organized by the Hellenic Chamber of Hotels with the support of Phocuswright, the world leader in primary research for the hospitality industry, will present the latest developments that will define the next day of tourism and hospitality, in Greece and worldwide.

In particular, leading entrepreneurs and representatives of the tourism industry as well as internationally recognized consulting companies will analyze the dominant global trends that shape and determine the future of hospitality in Greece, the new digital channels for the sale and distribution of the hotel product, as well as the new perspectives for investments in the hotel industry.

HORECA will once again be a meeting place for top executives of the Greek and global tourism industry, as the hoteliers and industry professionals who will participate at the Hospitality Forum, will have the opportunity to be informed and exchange thoughts with leading speakers representing some of the world’s strongest tourism brands for the future of hospitality.