The 18th HORECA ends today, having left excellent impressions both for its organizational part and its exhibition wealth.
After a highly satisfactory three-day period – both for the 500 exhibitors who concluded many commercial deals and for the visitors, who were able to find solutions for their businesses in various important areas, the industry’s top exhibition reaches its end. The 500 exhibitors were there to answer every single question from prospective customers and present their products and services in the best possible way. Indeed, business activities and commercial agreements are being conducted and concluded in every corner of HORECA 2024 for the fourth consecutive day. Visitors are particularly impressed, since they were given the opportunity to see products they could really use in their businesses, while they all praised the comprehensiveness of the solutions provided. They said that they had the chance to find solutions for everything they were looking for, regardless of budget and category of business.
Events that shape trends & inspire
The attendance at the special events is once again impressive, with the speeches and events captivating the visitors. Today, Monday, the last rounds of speeches are held on key issues concerning the wider hospitality industry, but also bring the curtain down on the Panhellenic Cocktail and Coffee Championships.
HORECA Business Lab in Hall 3, comes to an end today, with educational talks and discussions, such as the next day of Online advertising, trends and changes in website design and content, the role of Instagram & Tik Tok for hotels, but also management of critics in coffee making with the use of artificial intelligence. You can see the detailed program here.
Top-notch chefs presents the culinary trends for the 4th and last day at the Gastronomy Lab in Hall 4. The topics will revolve around, among others, Vegan Ice Creams, Techniques & recipes for vegetarian & vegan creations, the cuisine of Mount Athos and the art of baking. You can see the detailed program here.
As part of the Coffee Events, the excitement culminates with the finals of the Panhellenic Brewers Cup and Barista Championships. Today, the Beer & Spirits Show drops curtains with the 13th Panhellenic Non Alcohol Cocktail Competition and the 3rd Panhellenic Battle of the bars Competition.
At the end of the day and after four days filled with commercial deals, exhibitors and visitors bid goodbye to HORECA, always grateful for everything they have gained.