The parallel events organised in the framework of HORECA 2021 allow hospitality professionals gain the necessary knowledge and update on the latest developments, thus preserving the impetus of their businesses in these new circumstances for the sector.
The parallel events of HORECA 2021 will be held on 4 different stages, always respecting the necessary health protection measures for the audience and the speakers. In both the main exhibition area and the special events’ stages, the health protocol issued by the Hellenic National Public Health Organization (EODY) for places where people gather in large numbers during trade exhibitions shall apply.
Information on the latest developments about products and services and the right organisational structures is always a key factor for a successful and commercially effective business. In the wake of the COVID-19 pandemic and with the view to regaining lost ground and making a strong comeback for the 2021 season, the businessmen and executives of the hospitality and coffee and food sector will have the opportunity to come across solutions and proposals that will allow them to preserve and develop the impetus of their business, while preserving its competitiveness.
Keeping pace with the developments and trends of the new era
Through Business Lab, hoteliers and persons operating in the hospitality sector will be informed about the latest technologies and trends regarding the management and promotion of their businesses, keeping pace with the global developments in the sector. Market experts will discuss issues such as digital marketing, social media, online booking, computerisation, branding, quality control management, how to find and train staff for hotels, restaurants, cafés and bars and many more.
During Coffee Events latest products and innovative services that every coffee and food businessperson should know about to develop their business and preserve its competitiveness will be presented. The Beer & Spirits Show will host bar tending specialists who will talk about the emerging landscape for the sector as well as the trends that were brought forward in the aftermath of the recent developments.
Experienced and renowned chefs and gastronomy experts will take over the Gastronomy Forum stage in order to share ideas and insights that will boost the professionals’ efforts to grow and evolve.
Lastly, HORECA 2021 will host the 10th General Assembly of the Hellenic Chamber of Hotels, a meeting that will attract the majority and undivided attention of hoteliers throughout Greece.