The visitors of the trade show were impressed by the high organizational level, the huge range of products and the quality of the exhibitors, according to a survey carried out by the organizing company.
The organizing company, always aiming to improve both in terms of the organizational level and the variety and quality of exhibitors and exhibits, conducted a visitor survey, on a large and representative sample of 500 visitors, during the four days of the exhibition (February 10-13).
The trade show that covers all the needs and requirements of the industry
Τhe large attendance at HORECA 2023 of the visitors who are Business Owners (81%), or General Managers (12%), gave the exhibition once again a huge commercial value, since their presence in this constitutes a necessary and decisive condition for the conclusion of commercial agreements. The fact that 55% answered that they visited the exhibition to find out about trends and new products and an impressive 91% that they found the products and services they were looking for, proves that HORECA is the leading exhibition for the hotel and mass catering industry, which covers all the demands and needs.
96% of visitors declared satisfied with HORECA 2023
96% said they were satisfied to extremely satisfied with the exhibition and the overwhelming percentage of 97% of the participants in the survey said they would visit also HORECA 2024. Also, the commercial effectiveness of the exhibition was also very important, as according to the survey, 68% of the visitors stated that they intend to close commercial agreements with the exhibitors in the next six months. Also, a significant percentage of 32% stated that they closed agreements with the exhibiting companies during the exhibition.
*The survey was carried out by the company Alco, on behalf of FORUM AE, the organizing company of HORECA, with the aim of improving the exhibition. The quantitative research for visitors was carried out in the form of personal interviews using a semi-structured questionnaire lasting 8′-10′, in a sample of 500 Greek professionals from the wider hotel and construction industry, architects, coffee industry, catering professionals, who either have a business or intend to open a new business. The interviewees were decision makers of the company, and the sample includes professionals from all over Greece (Attica, North, South, Central and Island Greece. The interviewees were approached upon exiting the exhibition at both of its entrances.
