Analysis, data, opinions, trends and all the developments for digital promotion, marketing and management for hotels and catering businesses will be presented by leading marketers, business owners and market executives.

HORECA Business Lab, which monopolizes the interest of visitors every year, returns with all the latest trends and developments for hotels and catering businesses. From February 9-12, 2024, on the stage of Hall 3, you will have the opportunity, through workshops, case studies and panel discussions, to open your business horizons and learn about developments and trends in marketing and management.

Leading marketers, business owners and market executives will present topics related to the comprehensive and effective commercial digital presence of tourism businesses, as well as the organization and management of hotel units and mass catering businesses, in an efficient and effective manner. The purpose of the program that will be formed is to provide you with all the necessary knowledge, skills and abilities you need as a modern entrepreneur, so that you can cope with the increased demands.

Digital trends & tools for the modern professionals

Global digital developments, trends, tools, products and innovations that find application in hotels, restaurants, bars and coffee shops and are the backbone of the modern way of sales, marketing and organization will be presented by marketing and management hospitality experts. Online sales-reservations, the importance of a modern and integrated web site, the proper management of social media, advertising and promotion, the most modern digital tools, computerization will be some of the topics that will be presented.

Solutions for effective administration and management

Technology may be necessary but the essence is still the real life proper management and organization of a business. So this is where business coaching comes in, which is aimed at hoteliers and ho.re.ca managers in general who wish to increase productivity by reducing the time and effort required by various tasks. Recruitment, evaluation, management and training of personnel, organization of space (from hall to kitchen), marketing, public relations, sales to existing and new clientele, collections, payments, financial planning, optimization of the production process, quality control, investments are just some of the issues that concern a conscious entrepreneur. Experienced and renowned executives of the sector as well as experts in management issues will be present at the Business Lab so that they too can contribute to the building of healthy entrepreneurship.