AI hospitality, zero waste and digital marketing from market’s top!
Analyses, data, sustainable practices and new trends regarding digital promotion, marketing and management of hotels, restaurants, coffee shops and bars from the leading marketers, and market executives.
HORECA’s Business Lab returns to inform you about the most innovative global trends in business, and all the new tools you can use. From 7-10 February 2025, the stage of Hall 3 will be transformed into an innovation incubator for everyone, full of open workshops, case study presentations and interesting discussions.
For another year, successful marketers, business owners and market executives take to the stage and present everything that a tourism and catering business must employ and incorporate to have high profitability. In this year’s program, entrepreneurs become familiar with the automations offered by artificial intelligence (AI), personalized services, green entrepreneurship, green skills, new digital marketing tools and consumer desires. Each day is dedicated to a thematic sector.
AI, flexibility, wellness and the reinvention of authenticity
The HORECA 2025 Business Lab starts on Friday, February 7th with topics that respond to the contemporary business concerns generated by new technologies and provide solutions adapted to new trends. As guests you will have the opportunity to attend discussions on how AI brings the future to personalized hospitality, how young consumers perceive wellness and why it is now a focus in many business sectors, how authenticity and locality are important competitive advantages and what are the new trends regarding plant-based and alternative foods.
Zero Waste, Green Business and Sustainability
On Saturday, February 8th, the ZERO WASTE HORECA AWARDS 2025 ceremony will be held for the first time in collaboration with the Ecological Recycling Society. The whole day is dedicated to the ways a business can neutralize its carbon footprint (net-zero) with sustainable practices, access new financing tools and evolve by attracting new talents in the market.
Digital marketing, new tools and virality
On Sunday, February 9th, see all the new social media trends for 2025, and various AI-based tools you can leverage in your business. At the same time, you learn about omnichannel communication, the added value offered by influencer marketing and the KPIs used in performance marketing. The day concludes with ways to properly manage negative reviews on social media platforms, Google and TripAdvisor, and you know first-hand techniques to create quality viral content for your corporate accounts.
Smart hotels, online sales, delivery and digital transformation
The curtain falls on HORECA 2025 on Monday, February 10th with a series of discussions around insights and tools for online booking for hotels, ways to digitally transform restaurants and cafés, smart hotels and the latest trends around direct bookings and takeaway/delivery services.
