HORECA 2026
Upgraded. Edgy. Exciting
Twenty years of HORECA. Twenty years of innovation, inspiration, networking, and investment. The year 2026 will mark a milestone for the exhibition—synonymous with the rapidly evolving sectors of Mass Catering & Hospitality.
Together with the thousands of executives and entrepreneurs who make up the unique DNA of the exhibition, we will create a bold and emblematic HORECA, ensuring the seamless and unhindered participation of all attendees.

76,250 professionals experienced the pulse of HORECA 2025
With 76,250 visitors, 500 exhibitors, informative workshops, impressive cooking shows, significant commercial agreements, and a passion for innovation, HORECA 2025 was magical...
The Ultimate Meeting Place for Entrepreneurs and Trends on Day 3
Once again, the attendance of entrepreneurs from every corner of the country was impressive...
HORECA Latest News
HORECA 2026 will be dynamic, innovative, and upgraded!
The annual professional meeting of thousands of executives and entrepreneurs in Mass Catering and Hospitality, HORECA 2026...
76,250 professionals experienced the pulse of HORECA 2025
With 76,250 visitors, 500 exhibitors, informative workshops, impressive cooking shows, significant commercial agreements, and a passion for innovation, HORECA 2025 was magical...
The Ultimate Meeting Place for Entrepreneurs and Trends on Day 3
Once again, the attendance of entrepreneurs from every corner of the country was impressive...
Survey 2025: The role of women in the Coffee industry
The results of the survey offer an interesting look at the challenges and opportunities that women face in the coffee industry...
Meetings, Discussions & Amazing Atmosphere on Day 2
Thousands of professionals from the hospitality and food service industries attended the second day of the exhibition...
Special Events 2025

Gastronomy Lab
Innovation and flavours will meet once again during the Gastronomy Lab cooking seminars, offering inspiration to all of you, chefs & foodservice professionals...
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HORECA Business Lab
Analysis, data, opinions, trends and all the developments for digital promotion, marketing and management for hotels and catering businesses were presented by leading marketers, business owners and market executives.
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Coffee Championships 2025 by SCA GREECE
The Greek coffee industry meets again at HORECA 2025, for the Hellenic Barista Brewers Cup and Coffee in Good Spirits Championships...

Hotel Chamber Conference
Reaffirming the resilience of the Greek tourism product, addressing specialized national challenges that will propel the future of Hospitality, and leveraging the momentum for collaboration...
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The Ministry of Labor’s Workshop
The seminar on the implementation of the digital work card in tourism and hospitality, under the auspices of the Ministry of Labor and Social Affairs...
READ MORESpecial Events

Gastronomy Lab
Innovation and flavours will meet once again during the Gastronomy Lab cooking seminars, offering inspiration to all of you, chefs & foodservice professionals...
READ MORE
HORECA Business Lab
Analysis, data, opinions, trends and all the developments for digital promotion, marketing and management for hotels and catering businesses were presented by leading marketers, business owners and market executives.
READ MORE
Coffee Championships 2025 by SCA GREECE
The Greek coffee industry meets again at HORECA 2025, for the Hellenic Barista Brewers Cup and Coffee in Good Spirits Championships...
READ MORE
The Ministry of Labor’s Workshop
The seminar on the implementation of the digital work card in tourism and hospitality, under the auspices of the Ministry of Labor and Social Affairs...
READ MORE
Hotel Chamber Conference
Reaffirming the resilience of the Greek tourism product, addressing specialized national challenges that will propel the future of Hospitality, and leveraging the momentum for collaboration...
READ MOREWALKTHROUGH HORECA 2025
Live the HORECA 2025 experience in 3D Virtual!
For one more year, HORECA exhibition is available for a Virtual Tour! The 3D Virtual Walkthrough enables visitors to explore, without any restrictions, from the comfort of their office and from any electronic device, the 2025 event, as if they were there again.

HORECA 2025 Testimonials
We are participating at HORECA since the beginning. It is one of the best exhibitions in the Balkans for professional equipment. It offers prestige to the Greek market by giving emphasis to the customer and to the...
HORECA is very important because is an open house for new audiences. Also we can present our new items. We can have a complete picture of what the customer and the modern accommodation are asking for today. The...
Our impressions from this year’s event were excellent. Attendance was high, and the professionals who visited our booth showed genuine interest in our products. This year, at HORECA 2024, Athenian Brewery presented...
This exhibition is the only one that specializes in hotel and in the field of mass catering. The attendance was so massive. The overall picture I have of the organization is really good, as always. HORECA has been...