11-14 FEB 2022

Metropolitan Expo Greece

11-14 February 2022

METROPOLITAN EXPO

Strong and targeted marketing plan

450,000€: this is the organiser’s budget for a targeted and powerful campaign in television, radio and digital environment

As it is the case every year, the 2022 advertisement plan drafted by FORUM S.A., the organiser of HORECA, will include all types of media. Having become the top exhibition brand of our country with 15 years of history, HORECA continues with a strong investment plan, still carrying the banner of the crucial-for-the-greek-economy sectors of Hospitality and Coffee and Food. Despite the unfortunate international circumstances in the aftermath of the COVID-19 pandemic, the advertisement budget will be once again quite impressive, amounting to €450.000, with a view to ensuring great numbers of visitors, maximising the exhibition’s commercial success and attracting a dynamic and business-oriented audience. This will allow to minimise any impact possibly caused by the restrictions and the new exhibition requirements and conditions all around the world due to the pandemic.

360° across all media campaign

The plan for the promotion of the top exhibition in the hospitality and food and beverage sector includes TV spots, radio campaign, digital events and advertorials in the press.
More specifically, 43% of the budget will be allocated to TV spots which will be broadcasted for 20 days by every major TV channel,
17% to radio ads that will be aired for 15 days by the 12 radio stations with the largest audience base in Attica but also by the 2 radio stations with the largest audience base in Thessaloníki. A significant part of the budget will be allocated to ads in the press. In particular, 8% will be spent in advertorials run in the sectoral media as well as in Sunday papers with a large number of readers, while 14% will be allocated to 60,000 barcode invitations to important executives of the hotel industry. Last but not least, 18% of the budget will be invested in digital marketing and specific Google, Facebook, Instagram, Instagram, YouTube and e-mail marketing campaigns that will run for at least 4 months.

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