500 exhibitors, 80,284 visitors, excellent workshops, impressive cooking shows, coffee and cocktail championships, awards, meetings, networking, great commercial deals, optimism for the future. HORECA 2024 proved once again that it is the leading exhibition in Greece.
With an incredibly high attendance, it was the most pivotal trade forum for the Tourism and Catering industries, while highlighting the strength and breadth of products and services available to the modern professional who envisions and plans to modernize and upgrading his business. The largest and most influential exhibition event in our country welcomed 80,284 professionals from Hospitality and Mass Catering businesses from every corner of Greece and confirmed that it can demonstrably guarantee the realization of the objectives and the commercial success of its exhibitors. The enormous dynamics and impact that the exhibition has on these two key sectors of the Greek economy, as well as its contribution to their development, is confirmed more and more each year.
The decision makers of hospitality & catering industries met here!
Networking & deals between exhibitors and visitors
The impressive attendance of thousands of hospitality industry decision makers for four consecutive days filled the 500 exhibitors with smiles and optimism. The exhibition was a lively trade forum, where exhibitors had the opportunity to make countless contacts, of such quality and quantity that they surpass any other means of communication with their customers and potential customers. At the same time, in their statements they praised the excellent quality characteristics of the visitors. They were completely satisfied with the fact that they were visited by owners and executives of large and well-known hotel units, restaurant and cafe chains, as well as successful restaurants and catering and bar catering companies.
Also, a very dynamic audience from the wholesale trade as well as the bakery and confectionery industry attended and closed many deals. Finally, what made a positive impression on the exhibitors was the fact that they were visited by many young entrepreneurs who have in their immediate plans to create a business in the HoReCa sector and came to the exhibition to find everything they need to make this start. The willingness to invest, modernize and upgrade dominated their discussions with visitors and translated into great commercial deals. From their part, the thousands of professionals – owners and executives from hotel units, restaurants, bars, cafes, bakeries, catering companies, architectural offices – who visited this year’s event were impressed by the range of options offered to them for every need of their business, but also for many different budgets.
Special Events: Trends, inspiration & high emotions
HORECA’s special events are an integral part of the show, equally important with the main exhibition. Through the workshops, case studies, and panel discussions, visitors and participants had the opportunity to open their business horizons and learn about the newest product developments as well as the trends in digital marketing and management in the HORECA Business Lab. The Panhellenic coffee championships that took place on the Coffee Events stage, and the Panhellenic cocktail championships for the top baristas and bartenders respectively, gathered a large crowd who watched with great interest. At the same time, issues such as sustainable gastronomy, sustainability of dishes and new trends and innovations in catering, were analyzed at the Gastronomy Lab. Finally, the exhibition also hosted the 7th International Hospitality Forum from the Hellenic Chamber of Hotels, the Gastronomy Conference from the Chef’s Club Greece and the Workshop of the of the Panhellenic Federation of Restaurants Enterprises.
Thank you all for making once again the trade show a unique experience. See you again in 2025!
