12-15 February 2027

METROPOLITAN EXPO

HORECA 2026: Renewed. Modern. Exciting.

The exhibition that has become synonymous with the Foodservice & Hospitality sectors will once again set the pace for the entire industry. From February 13 to 16, it will become the epicenter of innovation, inspiration, networking, and investment, bringing the whole country into its rhythm.
More than 500 leading Greek and international companies will present innovative foodservice products — some of them making their official debut at the exhibition — along with specialty coffees, beverages, and drinks aligned with global trends, raw materials and ready‑to‑eat meals that follow modern dietary preferences, as well as high‑end solutions for the construction, renovation, decoration, furnishing, and energy efficiency of hotels and foodservice businesses.
At the same time, they will introduce visitors to digital tools, apps, smart technologies, and applications for digital promotion and operational automation.

See all participating companies here: Exhibitor List HORECA – HORECA EXPO

3 Stages: Business & Digital Trends, Gastronomy Trends, Coffee Championships

Through the wide range of now‑iconic events taking place across the exhibition’s three thematic stages, the primary goal of workshop speakers and chefs leading the live cooking shows is to share experiences, transfer knowledge, and spark inspiration that will support the growth and evolution of businesses in the sector.

 

HORECA BUSINESS LAB

At the Hall 3 Stage, tourism and foodservice professionals will discover how artificial intelligence, automation, and digital strategy can translate into measurable profit.
From modern digital marketing, sustainable practices, and architectural design to human‑resource management and new financing tools, every talk at the HORECA Business Lab provides insights to help you build a resilient and profitable business.
View the program.

COFFEE CHAMPIONSHIPS BY SCA GREECE

The coffee industry gathers once again at HORECA, at the Hall 1 Stage, to participate in and attend the 2026 National Barista, Brewers Cup, and Coffee in Good Spirits Championships.
View the program.

GASTRONOMY LAB

Innovation and cutting‑edge techniques return to the Live Cooking Shows at the Gastronomy Lab Stage in Hall 4.
More than 20 leading names in Greek and international gastronomy will present ideas and menu concepts designed to impress.
Among them: Amaury Bouhours, Nikos Roussos, Vasilis Sporos, Michalis Marthas, Aristotelis Meggoulas, Arnaud Larher, Thomas Matsas, Michalis Hasikos.
View the program.

LivePark HORECA: Visiting by car? We’ve made it easier.

LivePark HORECA is the exhibition’s new, modern service designed to maximize convenience and eliminate the stress of finding parking.
How it works:

  1. View all available parking areas.
  2. Get real‑time updates on the exact number of available spots in each area.
  3. Choose where you want to park.
  4. Navigate there via Google Maps.

More information.

Discover the future of your business

Top Greek and international brands will welcome all forward‑thinking professionals at the Metropolitan Expo — hotel owners and executives, foodservice and retail businesses, F&B managers, chefs, architects, and interior designers — who are ready to elevate their operations.

We look forward to experiencing together the pulse of the leading exhibition for Hotels and Foodservice.
See you at HORECA!

Strictly for professionals. Tickets: https://horecaexpo.gr/en/online-ticket/

Dates & Opening Hours

Friday, February 13, 2026: 10:00–18:00
Saturday, February 14, 2026: 10:00–18:00
Sunday, February 15, 2026: 10:00–18:00
Monday, February 16, 2026: 10:00–18:00

Venue: Athens Metropolitan Expo
www.horecaexpo.gr

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