The first day of HORECA 2025 concluded with enthusiasm, as thousands of professionals from the hospitality and food service industries met with 500 top exhibitors, engaging in discussions and forging strategic partnerships.
From the start, the exhibition confirmed its status as the most important event in the industry! With four days full of innovations, idea exchanges, insights into the latest trends, and high-level commercial deals, HORECA 2025 is set to shape the future of the industry and contribute to the development of businesses.
Visitors explored the 4 Halls of the exhibition, discovering innovative ideas and products for modern hotels, must-visit cafés, cutting-edge bars, and standout restaurants. The trends shaping the future of hospitality and food service were at the center of discussions, and attendees had the opportunity to see the latest developments in the field.
Business Lab: All the latest Developments in Hotels and Foodservice
In the Business Lab at Hall 3, the industry’s key trends and best practices were presented. Renowned professionals spoke about pressing issues facing hoteliers, restaurateurs, and café-restaurant entrepreneurs.
We had the chance to attend discussions on how AI is bringing the future to personalized hospitality, how younger consumers perceive wellness, and why it has become a focal point for many business sectors. We also learned how authenticity and localism are significant competitive advantages, as well as the latest trends in plant-based and alternative foods.
Gastronomy Lab: The Top Culinary Trends on stage
Hall 4 turned into a gastronomic hotspot, where famous chefs from Greece and abroad presented the latest trends through live cooking shows and seminars.
In the Gastronomy Lab, we discovered the secrets of restaurant desserts exclusively for chefs and learned about ethical gastronomy, respect for ingredients, and the value of seasonal products. Zero-waste gastronomy for raw material conservation, all the secrets of buffets, organic methods for enhancing meat flavor, and Greek vegetarian cuisine were also some of the culinary events presented that captivated the audience.
The Best Baristas on the front line
The Coffee Championships stage by SCA Greece in Hall 1 hosted the quarterfinals of the Brewers Cup Championship, where top coffee professionals showcased their skills in the race for a spot in the final.
Finally, in celebration of the 90th anniversary of the establishment and operation of the Hellenic Chamber of Hotels, a conference titled “Creating Opportunities. Development and Cohesion” took place.
It was a full day of excitement, where attendees had the chance to try specialty coffees, discover new trends in beverages, drinks, and refreshments, taste delicious flavors to inspire unique menus, mentally travel to modern tourist accommodations, and learn about the modern equipment of a truly outstanding restaurant!
