{"id":1886,"date":"2018-07-03T10:44:07","date_gmt":"2018-07-03T07:44:07","guid":{"rendered":"http:\/\/horexpogr.gr\/exhibition\/diafimistiki-provoli\/"},"modified":"2024-06-13T09:28:29","modified_gmt":"2024-06-13T06:28:29","slug":"advertising-campaign","status":"publish","type":"page","link":"https:\/\/horecaexpo.gr\/en\/exhibition\/advertising-campaign\/","title":{"rendered":"Advertising Campaign"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text]<em><strong>The budget for HORECA 2020 advertising campaign will reach \u20ac500,000, in the aim to maximize its promotion to all means! <\/strong><\/em>[\/vc_column_text][vc_column_text]The unprecedented in intensity and duration advertising campaign has managed to build a huge visibility for the show, and as a result, every professional of the Hotel and Food Service industry is talking about it. This year too, through a comprehensive communication schedule, the advertising campaign for HORECA 2020, the budged of which will exceed the \u20ac500,000, will cover every means for the purpose of promoting the dynamics of the show, by maximizing its turnout and commercial success.[\/vc_column_text][vc_empty_space height=&#8221;28px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;6554&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;28px&#8221;][vc_column_text]<strong>In particular, the promotional activities will be divided as follows:<\/strong><\/p>\n<p><strong>\u2022Television<\/strong>: A 4-week campaign on all nationwide television stations.<br \/>\n<strong>\u2022Radio<\/strong>: Advertising spots in 22 radio stations.<br \/>\n<strong>\u2022Digital Marketing<\/strong>: Newsletters, Google ads, Social media and more targeted digital actions aiming at attracting more managers and officials of the tourist sector.<br \/>\n<strong>\u2022Press ads<\/strong>: Full promotion of the show in every professional magazine of the industry and in big newspapers.<br \/>\n<strong>\u2022Barcode invitations<\/strong>: Posting of 65,000 personal barcoded invitations.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]The budget for HORECA 2020 advertising campaign will reach \u20ac500,000, in the aim to maximize its promotion to all means! [\/vc_column_text][vc_column_text]The unprecedented in intensity and duration advertising campaign has managed to build a huge visibility for the show, and as a result, every professional of the Hotel and Food Service industry is talking about it. [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":1848,"parent":1881,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1886","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising campaign - Marketing Budget exceeds 550,00\u20ac - HORECA Exhibition<\/title>\n<meta name=\"description\" content=\"The size, intensity and quality of HORECA 2019&#039;s advertising campaign will again be consistent with the dynamics of the exhibition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/horecaexpo.gr\/en\/exhibition\/advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising campaign - 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