8-11 FEB 2019

Metropolitan Expo Greece

8-11 February 2019

METROPOLITAN EXPO

Beer Day

One day devoted to beer!

The aim of the Beer Day event, to be held under the auspices of the Hellenic Association of Brewers, is to promote the beer culture to the professionals of the hospitality and the entirety of the food service industry.

The organizing company, keen to improve the experience of the professional visitors of the exhibition and to promote actions that offer new ideas and suggestions for the development of their business, this year for the first time is organizing a daily event dedicated exclusively to beer. The event will be hosted at the Beer & Spirits show, at Hall 1, on the first day of the exhibition and is under the auspices of the Hellenic Brewery Association.

The rapid growth of Greek microbreweries, the growing demand for beer by consumers and the redefinition of the position of popular alcoholic beverages in the field of mass catering, gave rise to the HORECA exhibition, to launch a new parallel event which aims to present the new data that has been developed in recent years on brewing and to present to the professionals of the hospitality and food service sectors, the Greek brewing industries, but also the micro-brewers that are increasingly gaining ground among the consumers.

The event will bring to the stage, some of the most important experts and producers of the Greek market, aiming to present the latest trends and activities of the industry and introduce some of the most important Greek breweries and microbreweries to professionals of the Horeca industry.

Through a rich program with targeted presentations that will cover every aspect of the beer world, from its production to the way it is served, beer will be promoted to the professionals of the horeca industry. Those attending the Beer Day event will have the opportunity to see useful presentations and speeches from beer experts, on basic issues of preparation, bottling, and will also be able to participate in tasting different beers. Through a very interesting program that includes experiential activities, the specialized speakers will combine theory and practice to inspire visitors to all aspects of the world of beer: from history, ingredients, types and secrets its production process, its proper serving, its combination with its food and its nutritional value.

Beer Day Program - Friday the 8th of February

14.30 – 15.30 (Part Α’)

Short presentation of the Hellenic Association of Brewers (10’)

The history of beer: short animated video (5’)

Do’s and don’ts: Brewing and product disposal/ best practices (45’)

  • The magic of brewing in breweries and microbreweries
  • Safety and responsible drinking
  • Trading and storage conditions
  • Beer, nutrition and health

Short break 15.30-15.45 (15’)

15.45 – 16.30 (Part Β’)

Beer at the outlets (45’)

  • Contemporary concepts of beer outlets abroad

Case studies, ideas and proposals of beer outlets that have put their mark in the international scene.

  • Serving: showing some respect to the brewer’s effort

Is the perfect serving important? Beer experts and beer producers will reveal their secrets for the perfect serving and will answer to the questions of the audience.

  • Putting together a beer list in a beer outlet

Bringing the world of beer to the outlets through a comprehensive beer list which will introduce consumers to the numerous types & flavors of beer.

Short break 16.30 – 16.40 (10’)

16.40 – 17.10 (Part C’)

Blind beer tasting (30’)

Mini contest with blind tasting of 5 different types of beer with the participation of the audience. Prizes to the winners.

Short break (10’)

17.20- 18.00 (Part D’)

Discussion with the member brewers and microbrewers of the Hellenic Association of Brewers (40’) 

Local and international trends in the beer market – the future of beer

18.00 – 18.30 (Part Ε’)

Interactive game with the audience -QUIZ. Prizes to the winners. (30’)

End of event

* The event is addressed to the professionals of the Horeca industry

A few words on the Hellenic Association of Brewers

The Hellenic Association of Brewers was founded in 2004. Today, it unites both breweries and microbreweries from all over Greece. Its members, in total 12, are: Athenian Brewery, VAP P. Kougios, Elixi microbrewery, Plastiga brewery, Santorini brewing company, Chios brewery, Cretan brewery, Cyclades microbrewery at Tinos island, Mykonos brewing company, Septem microbrewery, Siris microbrewery, Olympic Brewery.

The mission of the Hellenic Association of Brewers is to support the Brewers in Greece in order that they may produce and market beer, within the context of freedom, competitiveness, responsibility and legality with respect to consumers, society and the environment.

Website: https://www.ellinikienosizithopoion.gr/

 

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