7-10 FEB 2020

Metropolitan Expo Greece

7-10 February 2020

METROPOLITAN EXPO

An impressive advertising promotion

The budget for HORECA 2020 advertising campaign will reach €500,000, in the aim to maximize its promotion to all means!

The unprecedented in intensity and duration advertising campaign has managed to build a huge visibility for the show, and as a result, every professional of the Hotel and Food Service industry is talking about it. This year too, through a comprehensive communication schedule, the advertising campaign for HORECA 2020, the budged of which will exceed the €500,000, will cover every means for the purpose of promoting the dynamics of the show, by maximizing its turnout and commercial success.

43%
TELEVISION
17%
RADIO
18%
DIGITAL MARKETING
14%
BARCODE INVITATIONS
8%
B2B MAGAZINES ADS

In particular, the promotional activities will be divided as follows:

•Television: A 4-week campaign on all nationwide television stations.
•Radio: Advertising spots in 22 radio stations.
•Digital Marketing: Newsletters, Google ads, Social media and more targeted digital actions aiming at attracting more managers and officials of the tourist sector.
•Press ads: Full promotion of the show in every professional magazine of the industry and in big newspapers.
•Barcode invitations: Posting of 65,000 personal barcoded invitations.

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